What Is an AI Website Assistant?
An AI website assistant is a helper that lives on your website and talks with visitors. It answers their questions using information about your business, asks what they need, and collects their details so your team can follow up. With Infinite Chats, visitors can have a natural voice conversation with your assistant right on your site.
How it works
You add a small piece of embed code to your website, and the assistant appears on your pages. Behind it is an AI agent you set up in your dashboard: you give it a greeting, instructions and a knowledge base with your services, hours, prices and frequently asked questions. When a visitor starts a conversation, the agent answers from that information.
What it is good at
- Answering the same common questions consistently, day or night
- Explaining your services in plain language
- Collecting a visitor's name, contact details and what they need
- Letting visitors book a time through Cal.com, on Growth and Pro plans
- Sending you an SMS notification so you know when there is news
What it is not
An AI website assistant works from what you teach it. It is not a substitute for your expertise on complex questions, and it should not be used for emergencies or for medical, legal or financial advice. Keep its instructions clear, review how it handles real visitors, and update its knowledge base as your business changes.
Website assistant vs. phone agent
Infinite Chats works on your website. If you want an AI that answers and makes phone calls, that is our separate product, Infinite AI Calls.
A good first setup
- Write a friendly greeting that says the visitor is talking with an AI assistant
- Add your top ten customer questions and their answers to the knowledge base
- Choose the details the assistant should collect, such as name, email, phone and what the visitor needs
- Add the embed code to your site and try a few conversations yourself
Who it helps most
Businesses that get a steady stream of similar questions benefit most: home services, auto shops, real estate, professional services, online stores and appointment-based businesses. If visitors often leave your site without contacting you, an assistant gives them an easy way to start a conversation.
Questions to ask before you choose one
- Can I write my own instructions and knowledge base, or does every change go through the vendor?
- Can visitors talk with it by voice?
- Can it collect the specific details my team needs?
- Can it book appointments or connect to my CRM, and on which plans?
- How are minutes counted, and do starting minutes renew?
Clear answers to these questions help you compare options fairly and avoid surprises after you sign up.
Want to see one in action? Try the sample conversation on our homepage.
Put an AI assistant on your website
Answer visitor questions and capture leads around the clock. Plans from $49/month.