Letting Website Visitors Book Appointments With AI
For appointment-based businesses, the best website conversation ends with a booking. An AI assistant can answer a visitor's questions and then help them book a time, without anyone on your team stepping in.
How booking works in Infinite Chats
On the Growth and Pro plans, you can connect a Cal.com event to your agent. When a visitor wants to book, the assistant can help them choose a time from your Cal.com availability. On the Starter plan, the assistant collects appointment requests for your team to confirm.
Set up your calendar first
- Create an event type in Cal.com for the appointment you want to offer, such as a consultation or estimate visit
- Set your available hours, buffer times and how far ahead people can book
- Add the Cal.com event ID to your agent in the dashboard
- Test a booking yourself before going live
Write good booking instructions
- Have the assistant answer questions first, then offer to book
- Tell it which appointment types to offer, and to whom
- Ask it to confirm the visitor's name and contact details
- Have it explain what happens after booking, such as a confirmation email
When to use requests instead
Some appointments need a person to check details first, such as complex jobs or services that depend on availability of specific staff. For those, have the assistant collect a request and let your team confirm.
Good fits for AI booking
Consultations, estimate visits, salon and spa services, and other appointments with clear time slots work especially well. See our salons page and professional services page for examples.
Keep your calendar accurate
Your assistant books from the availability you set. Keep your calendar up to date, block off holidays, and review new bookings each day.
Reduce no-shows
Booked appointments only help if people show up. Make sure your Cal.com event sends confirmation and reminder emails, and include clear details in the confirmation: the address or meeting link, what to bring, and how to reschedule. Ask the assistant to mention that a confirmation is on its way so visitors know to look for it.
Start with one appointment type
Begin with your most common appointment, test it for a couple of weeks, then add others. A single, well-tested booking flow works better than several half-finished ones.
Compare plans in Starter, Growth or Pro.
Put an AI assistant on your website
Answer visitor questions and capture leads around the clock. Plans from $49/month.